Derby Games: Instagram Revamp

RESEARCH, PRESENTATION


Overview 

The Problem

Derby Games had an instagram the entire time I worked there, but it was updated infrequently and its look was inconsistent. After purchasing the @Derby handle, it was time to come up with a system for posting that would up our follower count and keep us posting consistently. That task was assigned to me, and became a fun research project!

Goals

  • Research other Instagram accounts for inspiration
  • Up Instagram follower count
  • Create a posting system that's consistent and dynamic, keeping followers interested
  • Scope out the our competitors and get on their levels

Deliverables

A thorough presentation of my research, and a proposal for a new posting system based on my findings. 

Duration

1 week

Materials Used

  • Photoshop
  • Illustrator
  • Keynote
  • Notepad

The Presentation

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